Designer / Art Director, User Experience, Writer, Strategist, Product Design & Development
Experiences in Digital & Interactive (Product Development, Apps, Sites), Advertising (print, tv, web), Branding, Marketing Communications, Retail, Product Design, Packaging, Environments.
Automotive & Transportation:
Porsche, Jeep, Dodge, Chrysler, Harley-Davidson, ExxonMobile
Startups & Technology:
SKUR, Virgin Mobile, RosettaStone, Hewlett-Packard, Motorola, ModernTots, PetAccess
Beauty, Fashion, & Apparel
J.Crew, Reebok, Armani Exchange, Clinique, Seiko, Converse
Pharma, Health & Wellness
LivingHealthy, Dr. Schulze, Prilosec, Sears/Kmart, Integrated Wellness
Financial, VC, Family Office
Metlife, Lord Abbett, CCF, Dragon Global, Wells Fargo Private Client, Citi Gold, PNC
Living Healthy is a Los Angeles startup whose goal is to merge original health and wellness content with a curated selection of branded and house products. As a Strategist, I helped develop the business, brand, and contextual commerce product model. As Designer and Creative Director, I was involved with UX/UI for web and app, product design and development, and various advertising and marketing communications.
The work I did for Porsche covered digital, advertising and direct marketing. In addition to getting the word out about new vehicles through advertising and social media, we focused a lot of time on building relationships with customers based on Porsche's rich heritage on and off the track. The more consumers know about the difference between Porsche and everyone else, the more they become advocates.
SKUR is a powerful cloud-based software solution to help find construction errors early so they can quickly and confidently be fixed before they impact other dependencies, stop work or slow supply chain. Working closely with founding team of this startup, I handle all branding, marketing communications, and digital strategy, UX/UI, graphic design, and copywriting.
Dr. Schulze is a creator of premium herbal nutrition and remedies. Projects have included designing and writing a wide range of monthly print newsletters, weekly email campaigns, and the annual 128 page catalog, landing pages, print and web based advertising, product communications and packaging, and web site concepts.
Lord Abbett is one of the oldest mutual fund companies in the U.S. As the Creative Director, my team handled all digital, marketing communications, and advertising. We created a new web presence for them that more closely resembled the needs and research demands of a diverse client base. Additionally, we developed a first of its kind mobile sales presentation tool (app) that was customizable on the fly; enabling the salesforce to respond and deliver information quickly.
Creative Directed a variety of digital and print projects for PNC Wealth Management. The projects ranged from consumer facing web and collateral to sales materials for field offices.
Getting to the heart of the brand – higher-end sexy-party-culture for young professionals – was a unique opportunity. And creating an experience throughout ArmaniExchange.com to get to the heart of that culture, while also driving guests to shop was a delightful challenge. In addition to e-commerce, the site features look books tailored to interests and seasons and live fashion show feeds. We also found the unique center-screen navigation to be highly effective at focusing user attention through top-level pages.
What began as an e-commerce site featuring modern-designed products for children quickly grew and added retail and cataloging. I am responsible for all for the entire brand and user experience; from the initial web site, to the design of the retail store, the period catalogs, and all advertising and social media. Additionally, I designed a line of furniture that was sold exclusively through ModernTots. The company was featured frequently on design blogs and in the New York Times.
I was a Co-Founder of ModernTots.