Armani Exchange maintains a unique, slightly younger and harder partying, position in the Armani family of brands. The goal was to create a site which embodied the energetic atmosphere of the brand and its retail stores while also providing customers with unique and seasonal insight into related design trends.
Led Creative Direction, UI/UX, and some photography for the site. Features included e-commerce, seasonal look-books, live streaming for fashion shows, in-store events, and designer interviews.
- Art & Creative Direction
- Information Architecture
- Photography & Video Production