The challenge with Living Healthy was to connect with ‘active lifestyle’ consumers on two primary levels. The first was to become an important part of their lives as an original source of timely, easily digestible, and relevant health and wellness content. The second was to engage these people not just as consumers of information, but to contextually promote products that supported their lifestyle and needs.
From deep strategy sessions to create clever and captivating ways to present the information, I was an active part of the LivingHealthy startup team through every phase of the strategy, product development, and user experience teams. The examples here show the result of several projects ranging from strategic development, general marketing, app design, and product design, to the exploration of ideas around an in-home ‘health station’.