Modern designed homes and products can often appear cold, usually depicted as devoid of children and any signs of meaningful family or personal life. I helped ModernTots position themselves as an early mover in the retail space for the modern home with children with brand positioning that enabled modern design to be personal.

The e-commerce site featured a curated collection of products from a wide range of manufacturers and craft producers. We quickly added a periodic 64 page catalog featuring all original photography.  Soon after that we helped design and open a retail showroom in the D.U.M.B.O neighborhood of Brooklyn.

During my relationship ModernTots (until it was sold) I managed all aspects of the identity, web presence, advertising, catalog, retail design, and product photography.